How to Get Gallery Representation

Rhythm Child . 24x36 . Oil on Canvas

For Art Buyers who are willing to spend hundreds of thousands to millions of dollars, they aren’t interested in just seeing the passion within the artwork as their reason to buy, they’re also interested in it’s worth.

Whether they can live without having the artwork in their home is a decision made based on what the artwork can return to them in assets in the long run. These types of buyers run in circles that mostly reputable art agents, consultants, and galleries are in contact with.

Facebook, Instagram, and other web platforms alone don’t always make the cut when it comes to reeling in the “big fish”. Even when in a gallery, you still have to compete with other artists who are looking to catch the very same fish you are.

This process isn’t easy.
As a matter of fact, it’s downright frustrating and even disappointing especially when you don’t know what to expect.

So, how do you get an agent, consultant, or gallery to take you on?
You have to sell yourself!

Now, I didn’t say sell your soul, I said to sell yourself which simply means that you help them understand why you have what it takes to keep money in their pockets. Ideally, if you don’t sell, they don’t make money and if they don’t make money, then you don’t sell let alone remain represented or housed.
When reaching out to agents, consultants, and galleries, be sure to keep your passion alive within a presentation of what you’re willing to do to help people understand what you’re expressing, why you’re willing to dedicate your life to this form of expression, how much you think they can sell for, as well as how often you think your artwork will sell for. Make sure it’s stated on your website too like I have here: www.deberryart.com.
When contacting agents and galleries that will help you sell your art, don’t just pick anybody. Instead, do research on their career experience, their history, what they study, and of course, what types of art they sell. Agents, consultants, and galleries that sell your genre of artwork know buyers who are specifically interested in what you’ve created.

Art Prints

Conclusion!

First, you must know that the goal of an artist is to keep selling their artwork so they can afford a life where they create art for a living. Otherwise, it’s working during the day or night while you create your artwork part time or even working day AND night so that you can save up enough to afford to take time off to focus on art. Either way, once you sell one piece, you’ll need to keep creating more in order to keep selling.

Lastly, be consistent. It’s hard to get started and it may be even harder to keep going if you get a list of “no thank you’s” regarding your artwork but each no is worth one yes and that one yes can lead to a window of opportunity to live out your dream of doing what you love and getting paid for it.



DeBerry Visual Arts

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